What Golf Courses Need to Know About Marketing After COVID-19
Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again – which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve.
Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind.
Proactive Direct Mail is a Game-Changer
By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do with being proactive first and foremost. Don’t wait for people in your target audience to come to you – folks are going to be apprehensive about resuming their normal lives for a while, so it’s up to you to reassure them that it’s perfectly safe to do so.
Take advantage of targeted mailing to reach both former patrons and those who were most likely to become new ones in the first place. Let them know that you have reopened and remind them why they love golfing so much in the first place. Use your marketing collateral, such as direct mail postcards with promotional pop-out offers, to build their enthusiasm to return to the greens.
This can also be a great way to target other athletic prospects who may be in need of a new sport or activity following COVID-19. Whereas team sports are still not recommended, golf on the other hand, is much safer as it promotes social distancing by its very nature.
Likewise, use your direct mail to address post-COVID concerns by going out of your way to explain what safety measures your golf course is taking to protect your patrons and staff. Provide details about social distancing, cart regulations, sanitizing procedures and more. People are naturally going to have a lot of questions about all of this – what better thing to do than come right out and give them the answers in the most effective way possible?
If you’d like to find out more information about how reopening golf courses can create a better and more efficient marketing strategy to come out of COVID-19 stronger than ever, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.